Integrations
Cradle + HubSpot Workflow - Phone Call Attribution
With this workflow you attribute phone calls to specific calls-to-action from your campaigns.
In this instance, we have a campaign phone number, +1 514 613 4590, that we have put into an email nurturing campaign. We want to measure any calls that come through from this campaign.
First, we need to set up custom phone marketing properties* to capture attribution of phone calls.
On contacts, create a property called Converted by phone call CTA as a Single-line text.
Here, we have added this to a property group called Conversion information although you could add it to the Cradle property group.
