Cradle for UBT community businesses
Cradle is a cloud phone system for community businesses running on HubSpot. We're an Approved Provider on the UBT (Universal Business Team) supplier register, which means your firm can adopt Cradle without going through a separate Streamline approval — UBT has vetted Cradle once on behalf of every community business.
The integration with HubSpot is the most advanced of any phone system: caller ID against your HubSpot contact list, click-to-call from any record, every call logged automatically against the right contact and company with an AI-written summary, and (on Cradle Professional and Enterprise) HubSpot Conversation Intelligence for coaching and call analytics.
Try Cradle in your browser
Click through the call log, in-call screen and messages. Every contact-bearing row shows the HubSpot badge so you can see what the integration looks like before booking a call.
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“With Sakari connected to Cradle, I can communicate with our customers on their terms. Sometimes a picture by text works; sometimes a call is needed.”
Cradle for UBT community businesses
Five views: what Approved Provider status means, what Cradle does day-to-day, why community businesses pick Cradle, how to get started, and answers to common questions.
What "Approved Provider" means
UBT maintains a register of suppliers that have been vetted on behalf of community businesses. Being on the register means three things for your firm.
- No individual Streamline review.Streamline, UBT's firewall product, restricts which services community businesses can connect to. Cradle is on the allow-list. Your IT contact doesn't need to lodge a request to use it.
- Vetted commercial terms.Cradle's pricing, contract length, support obligations and data handling have been reviewed by UBT. The commercial details are in line with what UBT expects of an Approved Provider.
- UBT contact for escalation. If anything goes sideways, you can raise it with your UBT liaison as well as with Cradle directly. Most things are resolved with Cradle support; the UBT escalation path exists for when it matters.
Approved Provider status doesn't mean Cradle is the only phone system community businesses can use, and it doesn't mean every UBT firm runs Cradle. It means firms that pick Cradle don't have to make the case for it from scratch.
What Cradle does day-to-day
Cradle replaces a desk-phone PBX, or a generic VoIP that doesn't talk to HubSpot. Your team takes calls from any device — laptops, mobiles, or a physical IP handset — and every call ends up in HubSpot without anyone typing it up after.
The integration covers the jobs that matter for community businesses on HubSpot:
- Caller identification. Inbound calls show the matching HubSpot contact name, company, lifecycle stage, contact owner, and last engagement before you answer. No fishing through HubSpot mid-conversation.
- Click-to-call. Phone numbers across HubSpot contacts, companies, deals and lists become click-to-call links, calling straight from the Cradle app. The activity record is pre-attached.
- Automatic call logging. Every inbound, outbound and missed call writes an engagement against the matching HubSpot contact (and the linked company), with direction, duration, recording link, and AI summary.
- AI call summaries.Cradle's AI writes a one-paragraph summary of each call into the HubSpot engagement record. Topic, decisions, next steps. Read it without listening to the recording.
- Voicemail transcription.Voicemails are transcribed and attached to the contact's HubSpot timeline within seconds of the caller hanging up.
- Advanced Call Recording with Conversation Intelligence.On Cradle Professional and Enterprise (with HubSpot Professional or Enterprise), Cradle's Advanced Call Recording feeds recordings and transcripts directly into HubSpot Conversation Intelligence — coaching playbooks, call snippets and analytics work end-to-end inside HubSpot, with or without Cradle's own AI summaries.
- Standard cloud-PBX features. Ring groups, IVR menus, business-hours routing, after-hours handling, voicemail boxes, conference calling, call transfers, multi-country numbers — all the desk-phone-replacement features your firm expects.
See the full HubSpot integration page for the deeper write-up of what Cradle does inside HubSpot, including the Conversation Intelligence feed.
Why community businesses pick Cradle
Three reasons we hear most often from UBT community businesses.
Already on the supplier register
No individual Streamline approval to chase. UBT has vetted Cradle once and the decision covers your firm. Most community businesses are live within 2–4 weeks of the first call.
Built for HubSpot specifically
Most community businesses run on HubSpot. Cradle is built around HubSpot, not bolted onto it — caller ID, automatic logging, AI summaries and (on Pro/Enterprise) Conversation Intelligence all work the way HubSpot expects.
Works in every market UBT operates in
Local numbers in New Zealand, Australia, the UK, the US, Canada and Europe. Multi-country accounts run from a single Cradle admin portal — useful if your firm has offices across UBT regions.
How to get started
Five steps. Most community businesses are live within 2–4 weeks of the first call.
- Discovery call. 30 minutes. Your team size, current phone setup, HubSpot configuration. We figure out whether Cradle fits and which plan makes sense. Book a time with Alex Cathro.
- Demo. Cradle running against a HubSpot test portal so you can see the integration shape before committing.
- Quote.Pricing specific to your team and the plan you've picked. Standard, Professional or Enterprise.
- Onboarding. The Cradle team works with you to set up porting your numbers, plan how calls move through your business, and agree a go-live date that works for you.
- Training and go-live. We take your entire team through a 30-minute training program so they get the most out of Cradle. When you go live, you have a team member on call to make sure the transition goes smoothly.
After go-live, support is responsive during business hours in your market, with critical-issue cover outside hours. The UBT escalation path exists if you need it.
Frequently asked questions
Is Cradle an Approved Provider for UBT?
Does Cradle work through Streamline?
We use HubSpot. How deep is the integration?
Can Cradle replace HubSpot's built-in calling?
Which countries does Cradle work in?
What does Cradle cost?
What's the onboarding process?
What happens if we have problems after go-live?
Book a 30-minute call with Alex
Bring your team size, your HubSpot setup, and any questions about Streamline compatibility or moving to Cradle. Alex can answer anything specific to your firm and show you how Cradle would work for your business.