The Cradle Blog

Product updates, deep dives, and lessons from building modern business communications.

3 Ways HubSpot and Cradle can set your customer-facing teams up for success

3 Ways HubSpot and Cradle can set your customer-facing teams up for success

Customer-facing teams need the best systems in place to ensure they’ve got all their ducks in a row before any conversation begins. Whether it’s on the sales si

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Your customers want to talk to you

Your customers want to talk to you

We know what it’s like to start a new business. In New Zealand it’s apparently easy but we know that isn’t always the case. In the first months of business you

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Each new customer brings their unique set of challenges in a start up.

Each new customer brings their unique set of challenges in a start up. As much as you try to define an ideal customer and stick to it, sales are sales, dollars-

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New Year, New Delightful Features!

New Year, New Delightful Features!

Welcome to 2018! I hope that you managed to grab a few moments to yourself over the summer break, and arrive at your desk refreshed and ready for an exciting ye

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Delivering award-winning, premium NZ wine to the world

Delivering award-winning, premium NZ wine to the world

Born in the Crown Range, Crown Range Cellar started from humble beginnings by an unlikely duo — Jing Song and Grant Taylor, a former accountant and a veteran wi

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Helping Lighthouse navigate their multifaceted phone requirements

Helping Lighthouse navigate their multifaceted phone requirements

Modern businesses have evolved to be customer-centric and multifaceted, maximising every opportunity to deliver value where they can in a customer’s lifecycle.

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