How firms use Cradle
Accounting practices, advisory firms and professional-services teams use Cradle's cloud phone system to take client calls from any device, identify callers from their practice management system before they answer, and stop calls creating admin work. These are their stories — filter by industry to find the ones most relevant to your firm.
How Outside Accounting scaled to a multi-million dollar firm while keeping client communication seamless with Cradle
When Tom Naylor started Outside Accounting over a decade ago, the goal was simple.
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How Target Accounting boosted billable hours with Cradle
Target Accounting captures more billable hours and saves time with Cradle
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How BAAS transformed client communication and compliance with Cradle
BAAS, a forward-thinking Australian bookkeeping firm, has been at the forefront of integrating technology to enhance client services and streamline operations.
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Enhancing FYI with Cradle: How Spencer Accountants transformed business
Cradle spoke with the firm’s administrator, Richard Wilson, who revealed what changed the game for the business.
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Providing Whitelaw Weber with a system like second nature
Whitelaw Weber is a New Zealand Chartered Accounting firm specialised in working with local and agri businesses since 1953.
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How accounting firm Frank HQ stayed connected through the COVID-19 pandemic
Auckland-based accounting firm Frank HQ is known for giving ‘frank’ business advice. The team of 10 pride themselves on giving small to medium-sized enterprises
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Connecting the team and clients during lockdown at Candy Gillespie
Cradle spoke with Candy Gillespie director Michael Candy on how Cradle enabled the accounting firm to remain in contact with one another during a time of extreme uncertainty.
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Let’s do VOIP calling the RightWay every-time
RightWay was founded in the wake of Xero’s early success as a new way for businesses to learn from their financials.
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Shred more timesheets with Timehub and Cradle
Timehub and its sister companies specialise in payroll and time keeping for those that want to modernise their accounting and bookeeping
Read storyWhy firms switch to Cradle
Phones in accounting firms create predictable admin: calls that don't get logged, voicemails that disappear, billable time that nobody wrote down. Cradle absorbs that admin into the phone system itself — FYI, Xero Practice Manager, HubSpot — so call notes, summaries and time entries write themselves against the right client.
Want to model what Cradle would save your firm before reading more? The Cradle ROI calculator takes about 90 seconds. Or read the deeper accounting-firm phone system pillar.
Cradle vs a generic VoIP for accounting firms
| Capability | Cradle | Generic VoIP |
|---|---|---|
| Caller ID against your FYI / XPM / HubSpot client list | Yes | No |
| Click-to-call from client records | Yes | No |
| Calls log automatically into your PM / CRM | Yes | No |
| AI call summary written to the client record | Yes | No |
| Voicemail transcribed against the right client | Yes | No |
| Setup time | Five minutes | Engineering project |
See what Cradle could do for your firm
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