Sell with context, not guesswork
Sales conversations work best when your team knows exactly who they’re speaking to and why. Cradle gives sales teams instant visibility into the customer or lead behind every call, so reps can personalise conversations, respond confidently, and keep momentum high — whether calls are inbound or outbound.
Every call captured automatically
Calls, recordings, and notes are logged without manual effort, creating a complete communication history for every lead and customer. This means better follow-ups, cleaner pipelines, and fewer deals slipping through the cracks. Managers get clearer insight into activity and outcomes, while reps stay focused on selling rather than admin.
Built for fast-moving sales environments
Cradle supports modern sales teams working across locations, time zones, and devices. Calls route intelligently, teams can collaborate easily, and performance data is always available. Whether you’re qualifying leads, running demos, or closing deals, Cradle keeps conversations flowing smoothly.
Integrates with the tools your team already uses
Cradle fits into your existing sales stack, bringing calling into the systems your team lives in every day. Setup is quick, adoption is easy, and the payoff is immediate: better conversations, stronger relationships, and more consistent results.
