Cradle

Customer Success Teams

Give customer success teams full visibility into every conversation, so they can respond faster, build stronger relationships, and retain customers for longer.

Customer Success Teams

Support customers with clarity and confidence

Customer success is built on understanding context. With Cradle, every inbound and outbound call is automatically linked to the right customer, giving your team instant visibility into who they’re speaking with, what’s happened before, and what matters most right now. No more asking customers to repeat themselves or hunting for background mid-call.

Create a complete communication history

Calls, recordings, and notes are captured automatically, forming a single source of truth for customer conversations. This makes handovers seamless, follow-ups reliable, and long-term account management far more effective. Everyone on the team can see the full picture, even as accounts grow or change hands.

Resolve issues faster and strengthen relationships

When customer success teams spend less time tracking information and more time listening, outcomes improve. Cradle helps teams respond quickly, handle escalations with confidence, and proactively manage accounts — turning support moments into opportunities to reinforce trust and value.

Fits naturally into your customer success workflow

Cradle integrates with the systems your team already uses, making calling a natural part of your customer success process rather than a disconnected tool. Setup is simple, training is minimal, and the impact is immediate: smoother conversations, happier customers, and stronger retention.

Don't just take our word for it

With Sakari connected to Cradle, I can communicate with our customers on their terms. Sometimes a picture by text works; sometimes a call is needed.

Almanzo Blampied
Sales Manager · Te Pari Products
Core capabilities

Built for this exact problem

The key capabilities teams rely on every day to solve this challenge.

Local phone numbers

Purchase and manage local phone numbers for your business.

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Enriched caller context

See who’s calling and why before you answer.

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API access

Access call data via APIs and webhooks.

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International numbers

Operate globally with international phone numbers.

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NZ-based support

Local, hands-on support from people who know your business.

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Single sign-on

Authenticate users via Google or Microsoft.

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AI call transcription

Full, compliant transcriptions as soon as your call ends.

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AI call summaries

Accurate summaries of your conversations saved in the right place every time.

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Outbound calling

Make outbound calls from Cradle using your business number.

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Post-call workflows

Automate actions after calls finish.

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Smart connect

Route calls based on call history and context.

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Voicemail

Capture messages when calls go unanswered.

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Voice Menu Greetings (IVR)

Customise your menu recordings for complete personalisation

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HubSpot integration

HubSpot integration

Deep HubSpot integration for sales and support teams.

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Call recording

Record the audio of your phone calls

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Cradle SMS — Business Text Messaging for AU & UK Firms

Cradle SMS is a shared business text-messaging inbox for accounting and professional-services firms. Reach the busy client who never picks up the phone — and keep every message logged against their record in FYI and HubSpot.

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Works with the tools you already use

HubSpot
Let’s talk

Talk to our sales team