James McCarthy Toia
CEO
I'm James, a dairy farmer's son who gets frustrated with problems. I helped grow an aviation software business to be one of the largest aircraft tracking companies in the world, whilst being profitable, over the course of a decade. I'm now turning my attention to a problem that seemed to persist throughout my time at Spidertracks: helping people talk to people. Communication is one of the things that sets humans apart from other animals. Communicating complex ideas and sharing experiences enables us to build large and complex organisations. We do this best by talking to each other. Cradle is a small business tool that help delight your customers by facilitating informed conversations with the right person, when your customer needs to talk. Recycle your phone system and get something more human. Visit Cradle.io.
15 posts · 4 customer stories
The Future of AI in Phone Systems
Learn about Cradle's insights into the future of AI in phone systems.
I went to INBOUND 2022 - here's what I learnt
Cradle CEO James shares his biggest takeaways from INBOUND 2022; including new-age customers, how to connect with others and President Barack Obama.
The best calling tools for your Hubspot Sales-Hub based sales team.
Choosing the right phone system is a crucial decision for modern businesses. Here are the pros and cons of mobiles, landlines, 3CX, Aircall and Cradle.
What a tool!
What a tool!
Lets talk beginnings...Why did we start Cradle?
Bad phone calls? Being transferred around like nobody cares is a terrible experience. We started Cradle to help businesses talk to customers like Humans!
Why should smaller businesses switch to a cloud phone system?
Copper lines, ISDN, and old fashioned phone systems are probably hurting your business more than you know... and you honestly won't know, because these systems don't typically give you any data on your phone calls! Read on to see why you should upgrade to an online calling service.
Grow sales and cut costs by moving your phone system to the cloud
Cradles cloud-based phone system is powerful beyond just the monthly costs of running a phone line. By moving to the cloud your phone can becomes a powerful business tool for connecting with customers and teams.
Cradle Wins Xero Award for the Human Touch
Xero recognises their partner ecosystem, as well as their accounting firms and bookkeepers with awards in each region and market, so as to encourage continuous improvement in the world of accounting (and business) best practice. Cradle took out the 2019 Emerging App Partner of the year award, and we're stoked!
Each new customer brings their unique set of challenges in a start up.
As much as you try to define an ideal customer and stick to it, sales are sales, dollars-in offset dollars-out and extend runway.
Jabra and us: Flirting leads to dating
Cradle was putting a phone system into a rather old fashioned organisation, and we had one major challenge to overcome... people who were in love with their deskphones. How does new technology meet the change resistance of a workforce that has become accustomed to their old tech?
Time to get to work
It’s 0548, New Zealand Standard Time. I’m sitting in the office extra early today for no reason other than Apple dicking with the clock on my phone.
New Year, New Delightful Features!
Welcome to 2018! I hope that you managed to grab a few moments to yourself over the summer break, and arrive at your desk refreshed and excited!
Our rant on why you should change your bloody password!
Hi Friends, I’m not going to be polite. I’m not going to be gentle. I’m going to stop you from being the next muppet. Change your passwords today.
Let's learn to talk like humans do
Most businesses start with an idea in a person’s head. Someone gets frustrated with something that they think should be better.
Your customers want to talk to you
We know what it’s like to start a new business.
How STOREMASTA cut sales cycles and grew revenue with Cradle
STOREMASTA is an Australian family-owned storage business that manufactures storage for dangerous goods.
How Cradle helped Spidertracks stay connected 24/7
Spidertracks provides real time aircraft tracking for commercial aircraft from tour operators, to carriers and recreational pilots.
How Cradle helped Lanyana gain confidence and leading CX
Lanyana Financial Group based in Brisbane Australia is a personalised refinancing service for anyone struggling with more than $10k in unsecured debt.
Let’s do VOIP calling the RightWay every-time
RightWay was founded in the wake of Xero’s early success as a new way for businesses to learn from their financials.