Cradle
Solutions

Built for the way your team actually works

Cradle is a cloud phone system, but the right phone system depends on what your team does on it. Accounting firms log every call into FYI or Xero Practice Manager. Sales teams care about caller ID against HubSpot, click-to-call from deals, and AI summaries that drive the next workflow. Customer success and support teams care about smart routing, queue handling, and never missing the call. Pick the page that matches what you're solving for.

Cradle's primary vertical

Cradle for accounting firms

Cradle is the cloud phone system for accounting firms in Australia, New Zealand and the UK. Caller ID and click-to-call work across FYI, Xero Practice Manager and HubSpot. Calls log automatically into FYI and HubSpot, AI writes the follow-up summary, voicemails are transcribed against the right client, and your team takes calls from any device. Used by accounting firms ranging from sole practitioners to multi-partner practices.

Read the accounting pillar

All solutions

Customer Support Teams

Help support teams resolve issues faster with full caller context, automatic call records, and smoother handovers across the team.

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Cradle for accounting firms in Australia and New Zealand

Cradle is the cloud phone system for Australian and New Zealand accounting firms. Calls log into FYI, Xero and HubSpot automatically.

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Sales Teams

Give sales teams instant context on every call, capture activity automatically, and close deals faster with smarter cloud calling.

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Customer Success Teams

Give customer success teams full visibility into every conversation, so they can respond faster, build stronger relationships, and retain customers for longer.

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What every team gets, regardless of vertical

The core phone system is the same across every solution — what changes is the integration shape and the workflow details. Every Cradle plan ships with:

  • Local numbers in your market. NZ, AU, UK, US and Canada, with porting from any local carrier included in onboarding.
  • Purpose-built desktop and mobile apps. macOS, Windows, iOS, Android. Tuned for call quality and reliability on flaky connections — not a browser tab.
  • Smart routing and PBX features. Ring groups, IVR menus, business-hours routing, after-hours handling, voicemail boxes, conference calling, and call transfers across every plan.
  • AI call summaries. Cradle's AI writes a one-paragraph summary of each call into your CRM or practice management system. Prompts are customisable per team.
  • Voicemail transcription. Voicemails are transcribed and attached to the right contact record within seconds of the caller hanging up.
  • Call recording. On every plan, with 28-day default retention (extendable on request).
  • Responsive support. A real person during business hours in your market, with critical-issue cover outside hours.

Picking a starting point

If you're running an accounting firm, Cradle for accounting firms is the page to read — it covers the FYI, XPM and HubSpot integration shape, the AML/CFT compliance angle, and the billable-hour recovery story. If you're a sales, service or support team running on HubSpot, the HubSpot integration page is the deeper pillar. To model the ROI for your team, the Cradle ROI calculator takes about 90 seconds.