"You don't know, what you don't know, until you know it" insights from a bookkeeper
In a world where change is the only constant, the role of a bookkeeper has undergone significant evolution. Cradle sat d …
It’s not your Wi-Fi connection.. It’s your shoddy headphones!
We hate to be the bearer of bad news.. But those cool new headphones you’re rocking are downgrading your customers' expe …
Xero and Cradle: accounting the RightWay
RightWay Accounting is a nationwide accountancy and advisory firm specialising in helping its clients build a better bus …
Cradle vs Aircall, what's better for my business?
The single most important tool in sales communication is calling; missed calls are missed opportunities. That’s why choo …
Do as Obama would do
My team will roll their eyes, but I think I still have bragging rights over seeing President Obama speak at INBOUND 2022 …
Lets talk beginnings...Why did we start Cradle?
A few years ago, I was working with the team at Spidertracks. We had tools for everything. The tech world these days is …
Cradle Wins Xero Award for the Human Touch
Bringing the ‘human’ back to an increasingly digital world has helped set Cradle apart for businesses that truly care ab …
Change is as good as a holiday, right?
It was time for a change. Our current solution for customer support was fragmented and we really needed to bring it all …
Crossing the Pacific to build an online calling tool
When James first conceptualised Cradle (formerly Talk Like Humans) during his around the world travel he had always imag …
