I went to INBOUND 2022 - here's what I learnt

The wonderful experience of a somehow new yet familiar long-haul flight from the US back to New Zealand gave me plenty o …

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2 min read
10/10/22 4:04 PM

Listening to Customers is More than Solving Problems

Listening to Customers is More than Solving Problems So your goal is to improve customer success and turn your customers …

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8/10/21 2:38 PM

5 Ways to Improve Your Customer's Inbound Call Experience

No matter the business that you operate in, you’ve likely heard the term inbound call experience before. Simply put, thi …

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14/09/21 10:35 AM

The best calling tools for your Hubspot Sales-Hub based sales team.

Calling is the single most important tool in a salesperson’s communication arsenal. After all, missed calls are missed o …

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7 min read
16/08/21 10:25 AM

Lets talk beginnings...Why did we start Cradle?

A few years ago, I was working with the team at Spidertracks. We had tools for everything. The tech world these days is …

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4 min read
3/06/21 4:09 PM

Why should smaller businesses switch to a cloud phone system?

For most people in business, the only time that they ever think about their phone system has died, and they're in desper …

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4 min read
1/05/21 1:32 PM

5 tips on how to choose an outbound calling software

They say that sales makes the world go 'round.

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3 min read
7/10/20 2:29 PM

Grow sales and cut costs by moving your phone system to the cloud

Loyal customers have been the key for many businesses over the last 18 months, as we seek to adapt and grow through one …

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4 min read
9/07/20 1:27 PM

"Have you submitted a ticket for that?" Using tickets in HubSpot

I grew up working in very traditional call centre environments. You took the call or any customer interaction, then you …

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6 min read
26/09/19 10:53 AM

Cradle Wins Xero Award for the Human Touch

Bringing the ‘human’ back to an increasingly digital world has helped set Cradle apart for businesses that truly care ab …

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3 min read
26/08/19 2:02 PM