Isobel Baas
Head of Marketing
12 posts · 8 customer stories
Breaking Down the TPB Code Determination: What Tax Practitioners Need to Know
G’day Aussie accountants!
"You don't know, what you don't know, until you know it" insights from a bookkeeper
Explore Tara McGowan's insights on bookkeeping, collaboration, and tech, crucial for success in 2024's evolving landscape.
It’s not your Wi-Fi connection.. It’s your shoddy headphones!
In this digital age where virtual meetings reign supreme, the quality of your headphones can make or break that crucial conversation.
The Accounting Industry: Challenges & Opportunities in 2023
Explore the Future of Accounting in 2023 with Xero's Expert Insights. Discover how automation, technology, and Xero's professional opinion are shaping the industry's landscape. Stay ahead with the latest trends and innovations in modern accounting.
Xero and Cradle: accounting the RightWay
Cradle's integration with Xero has created a strong tool belt for many Kiwi accounting businesses.
Are we writing content to read or are we writing content for views?
Are we writing content to read or content for views?
3 Ways HubSpot and Cradle can set your customer-facing teams up for success
Customer-facing teams need the best systems in place to ensure they’ve got all their ducks in a row before any conversation begins.
Are You Getting What I'm Saying?
The one simple trick you need to know to better your relationships, both with customers and colleagues.
Cradle vs Aircall, what's better for my business?
When it comes to choosing a cloud phone system, how do you choose one that's best for your business? Have a read of this to find out how Cradle compares to Aircall.
Do as Obama would do
Cradle Founder James was lucky enough to learn from what Barack Obama at the 2022 InBOUND conference in Boston.
Why You Need an ACD? (And what the heck is an ACD?)
Know more about ACD and how a contact centre solution can improve the customer service.
5 Helpful Hacks to Keep Your HubSpot CRM Data Tidy
As we start approaching the halfway point of 2022, it’s important to do a bit of a workplace tidy up; especially of the data within your HubSpot CRM.
How Outside Accounting scaled to a multi-million dollar firm while keeping client communication seamless with Cradle
When Tom Naylor started Outside Accounting over a decade ago, the goal was simple.
How Target Accounting boosted billable hours with Cradle
Target Accounting captures more billable hours and saves time with Cradle
How BAAS transformed client communication and compliance with Cradle
BAAS, a forward-thinking Australian bookkeeping firm, has been at the forefront of integrating technology to enhance client services and streamline operations.
Enhancing FYI with Cradle: How Spencer Accountants transformed business
Cradle spoke with the firm’s administrator, Richard Wilson, who revealed what changed the game for the business.
Providing Whitelaw Weber with a system like second nature
Whitelaw Weber is a New Zealand Chartered Accounting firm specialised in working with local and agri businesses since 1953.
How we inspired South Pacific Timber to transform its customer service
South Pacific Timber is a New Zealand run family business that provides specialty timber to customers across New Zealand.
How accounting firm Frank HQ stayed connected through the COVID-19 pandemic
Auckland-based accounting firm Frank HQ is known for giving ‘frank’ business advice. The team of 10 pride themselves on giving small to medium-sized enterprises
Connecting the team and clients during lockdown at Candy Gillespie
Cradle spoke with Candy Gillespie director Michael Candy on how Cradle enabled the accounting firm to remain in contact with one another during a time of extreme uncertainty.