Isobel

Posts by Isobel

"You don't know, what you don't know, until you know it" insights from a bookkeeper

In a world where change is the only constant, the role of a bookkeeper has undergone significant evolution. Cradle sat d …

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4 min read
28/02/24 3:13 PM

It’s not your Wi-Fi connection.. It’s your shoddy headphones!

We hate to be the bearer of bad news.. But those cool new headphones you’re rocking are downgrading your customers' expe …

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3 min read
30/01/24 10:35 AM

Xero and Cradle: accounting the RightWay

RightWay Accounting is a nationwide accountancy and advisory firm specialising in helping its clients build a better bus …

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8 min read
1/07/23 9:12 PM

Are we writing content to read or are we writing content for views?

Are we writing content to read or are we writing content for views? A Cradle interview with New Zealand website develope …

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4 min read
25/05/23 8:44 PM

Cradle vs Aircall, what's better for my business?

The single most important tool in sales communication is calling; missed calls are missed opportunities. That’s why choo …

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2 min read
20/04/23 4:12 PM